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It is because our strength comes from the image we give to our customers, the quality of our homes, our commitments and our involvement that it is essential to ensure that you join us in full knowledge of the facts.

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Code of ethics of C&C values

It is because our strength comes from the image we give to our customers, the quality of our homes, our commitments and our involvement that it is essential to ensure that you join us in full knowledge of the facts.

Being part of our collection and joining the best accommodation in the world requires commitment.

Ethical. Human. Emotional.

To become one of our members, these are the commitments you must validate:
To preserve and develop the charm and character of our house by making it as personal and unique as possible.*
To preserve and develop the charm and character of our house by making it as personal and unique as possible.
To maintain our house in the highest quality record in its category and location.*
To maintain our house in the highest quality record in its category and location.

The quality of the property.

We ensure that our hotel community is committed to offering services and facilities of impeccable quality; our label, loved by all our members, must be a safe bet for the greatest happiness of our clients, hoteliers and their teams.

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To have a clear business orientation focused on the satisfaction of our customers.*
To have a clear business orientation focused on the satisfaction of our customers.
Promote and participate in the development of sustainable tourism, raising awareness of these issues among my clients and implementing or developing the best practices described in our list of commitments, which can be consulted here.*
Promote and participate in the development of sustainable tourism, raising awareness of these issues among my clients and implementing or developing the best practices described in our list of commitments, which can be consulted here.

Become ambassadors of our brands

The members of the Charme & Caractère cooperative alliance commit themselves to:
Place one of the C&C logos prominently on our website with a direct link to become a C&C ambassador.*
Place one of the C&C logos prominently on our website with a direct link to become a C&C ambassador.
Ensure, wherever possible and appropriate, the promotion of the "C&C" brand to our customers: e.g. through the presence of the C&C logo in print and digital media, displaying the C&C plaque and Excellence Award, adding the logo to all communications (email signatures, business cards), using the C&C number and tagging C&C accounts on social media.*
Ensure, wherever possible and appropriate, the promotion of the "C&C" brand to our customers: e.g. through the presence of the C&C logo in print and digital media, displaying the C&C plaque and Excellence Award, adding the logo to all communications (email signatures, business cards), using the C&C number and tagging C&C accounts on social media.

Let's show solidarity

We have millions of customers that we can share with each other at no cost. We are united and cooperative, within our community. Our success is based on the actions, even the smallest ones, that everyone chooses to take.

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To be in solidarity with the global network, to do everything possible to share with our customers and to make them use all of our brands' shops, without commission, thanks to all the tools made available to them.*
To be in solidarity with the global network, to do everything possible to share with our customers and to make them use all of our brands' shops, without commission, thanks to all the tools made available to them.
Inform our team members on how to join the C&C Co-operative Alliance.*
Inform our team members on how to join the C&C Co-operative Alliance.

1st International Award

Our communication campaigns are simple and effective. The sole objective is to increase our brand awareness and therefore our presence on our digital media (websites, app, social networks, etc.).

In February 2019, we were finalists for several trophies and won the first prize for Best Marketing Campaign at the International Hospitality Awards ceremony in Kyiv (Ukraine).

We are proud of the international recognition given to our brand, which is a guarantee of quality for the establishments that join us.

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A propos de C&C

1st worldwide cooperative hospitality brand

Charme & Caractère represents about 700 hotels in more than 70 countries on 5 continents.

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Charme & Caractère is a member of the Global Alliance of Private Hotels, the world’s largest network of private hotels, with over 700 hotels in more than 80 destinations.
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