« Freedom is not the absence of commitments, but the ability to choose and commit to what is best for me »
– Paolo Coelho –
All the strengths and assets presented in « Our Strengths » are available to all our members.
Our membership terms are flexible and allow members to leave the alliance any time they wish. The annual fee will then be paid back pro rata. We know that keeping members who are not committed and don’t find fit in a community is pointless.
We only ask for 5 Steps. These 5 steps are generated by our tools, resources and our own commitments. Every member’s involvement is necessary to reach maximum efficiency!
Members have to use C&C logo relevant to their category in all communication media. Joining C&C is your choice, own it and be proud to display our visuals:
Our specific signages are quality labels found on every continent. Help us making them live and grow, the more they are used the more guests will trust them and turn to C&C members properties for all their stays.
Bookings made through C&C websites are commission-free.
C&C is an alternative solution to OTAs, so often condemned for abusing their excessive dominant positions.
Members are free to choose their preferred signage, free to choose where to place it, free to choose their colors while taking a loyalty and solidarity pledge.
Members are required to partake in our «I have charm and character » loyalty program. This program rewards guest’s involvement in increasing our brand notoriety on social media not on the money they spend staying in C&C members’ properties.
With the «I have charm and character » hashtag C&C hospitality professionals can easily identify existing C&C guests and grant them immediate benefits.
Property owners and their teams are also entitled to benefits from C&C loyalty program when they travel.
Our members agree to perform 5 basic actions:
Whether we enjoy social media or not, Facebook, Instagram, YouTube, Twitter, etc. are essential tools for efficient promotion and communication, guaranteed to increase turnover through visitors and guest’s engagement.
C&C offer both free and extra services to guide our members needing assistance for these this step.
C&C provides a 0-commission access to millions of guests.
Guests and customers are pooled for our community to enjoy collective and exclusive benefits.
Our alliance success depends on the actions, even small ones, of each member.
We make sure that hotels, guesthouses and hostels in our community are committed to providing impeccable services and equipment; Our label, to which we are all very attached, must remain a seal of quality maximizing guests, owners and teams’ satisfaction.