The specific environment and history of each independant hotel member shape its unique practices, services and innovations. At Charme & Caractère (C&C) we view ourselves as happy ambassadors of these endeavors. We are committed to sharing them, promoting their development and participating in their growth. C&C acts as a collaborative facilitator based on the collective intelligence of its members.
With already over 800 independant hotels around the world, our community possesses resources that would be too costly and consequently out of reach for any single hotel. We are constantly negotiating with our many strategic partners for our members to get the best prices and the latest innovations for hospitality management solutions. Pooling resources is a key factor for success and sometimes survival, especially when facing unexpected circumstances such as the ones created by COVID-19.
Guests satisfaction is our members’ credo. In our effort towards complete guest satisfaction, we work with Customer Alliance®, our privileged partner, for accurate and real time measures of guest satisfaction in all the properties in our community. Today, we are proud to announce an 87% satisfaction rate on over 710,000 reviews published on the leading international platforms.This is why the existing e-reputation of our applicants is an essential condition in the process of joining our cooperative community.
Charme & Caractère started as a regional hotel owners’ association. In 2016 the members decided to get fully incorporated in order to develop and grow.
Charm and character are words often used define appealing and alluring people; Charm and character also describe the most attractive homes and other life places.
These two features also convey a distinctive feeling that do not usually occur with generic or mainstream approaches for human interactions and hospitality.
Our hotels community is born from that idea, and we welcome professionals recognized and valued for thinking along these same lines.
A truly ethical approach is needed both in environmental and human terms to offer unique stays and memorable experiences to their guests.
Our cooperative alliance follows high ethical standards for its own operations and for those of its members.
The charm and character of the hotels and restaurants in our community are the results of the work, skills, experience and personality of their owners; the distinctive atmosphere of these places will meet the expectations of discerning guests often looking for discoveries and emotions.
Bringing visibility to all the talents and life stories of our members is one of our main purposes.
Thanks to our teams’ constant technological watch we are able to create tools and offer the support needed for the development and resilience of hospitality businesses.
By design our teams are pro-active in the face of rapid market changes. Self-questioning is more than ever a crucial quality that we choose to impose upon ourselves for the collective good.
All of these tools are presented in more detail throughout this website.
Our members’ interests are our main concern. We have no financial or speculative motivations. We are solely driven by a cooperative spirit.
We are really proud to be part of Charme & Caractère’s Luxury collection
Thierry Boisaubert
Hôtel Joyet de Maubec | France
C&C allows us to connect with other hotels owners around the world, it feels like we all belong to the same family.
Véronika Debise
Hôtel Spinaker | France
C&C has been with us since the very beginning of Villa Seren project; we like how closely supported we feel and how C&C is solely motivated by success of the alliance members.
Lenaig Lagasse
Hôtel Villa Seren | France
