The specific environment and history of each independant hotel member shape its unique practices, services and innovations. At Charme & Caractère (C&C) we view ourselves as happy ambassadors of these endeavors. We are committed to sharing them, promoting their development and participating in their growth. C&C acts as a collaborative facilitator based on the collective intelligence of its members.

With already over 800 independant hotels around the world, our community possesses resources that would be too costly and consequently out of reach for any single hotel. We are constantly negotiating with our many strategic partners for our members to get the best prices and the latest innovations for hospitality management solutions. Pooling resources is a key factor for success and sometimes survival, especially when facing unexpected circumstances such as the ones created by COVID-19.

Guests satisfaction is our members’ credo. In our effort towards complete guest satisfaction, we work with Customer Alliance®, our privileged partner, for accurate and real time measures of guest satisfaction in all the properties in our community. Today, we are proud to announce an 87% satisfaction rate on over 710,000 reviews published on the leading international platforms.This is why the existing e-reputation of our applicants is an essential condition in the process of joining our cooperative community.