A community of free and independent hotels, but not only...
Our community’s credibility has been established through:
A worldwide presence
A few dates:
Charme & Caractère started as a regional hotel owners’ association. In 2016 the members decided to get fully incorporated in order to develop and grow.
C&C DNA
Human factor
Charm and character are words often used define appealing and alluring people; Charm and character also describe the most attractive homes and other life places.
These two features also convey a distinctive feeling that do not usually occur with generic or mainstream approaches for human interactions and hospitality.
Our hotels community is born from that idea, and we welcome professionals recognized and valued for thinking along these same lines.
Ethics
A truly ethical approach is needed both in environmental and human terms to offer unique stays and memorable experiences to their guests.
Our cooperative alliance follows high ethical standards for its own operations and for those of its members.
Emotion
The charm and character of the hotels and restaurants in our community are the results of the work, skills, experience and personality of their owners; the distinctive atmosphere of these places will meet the expectations of discerning guests often looking for discoveries and emotions.
Bringing visibility to all the talents and life stories of our members is one of our main purposes.
Sustainable Development Innovations
Thanks to our teams’ constant technological watch we are able to create tools and offer the support needed for the development and resilience of hospitality businesses.
By design our teams are pro-active in the face of rapid market changes. Self-questioning is more than ever a crucial quality that we choose to impose upon ourselves for the collective good.
- 90% digital & human interactions (Websites, C&C App, Webinars, etc.): our response to rapid obsolescence and paper wastes.
- 10% non-digital objects and media: only the strict necessary
The Best of Digital Marketing
All of these tools are presented in more detail throughout this website.
Agile is transforming the hospitality industry.
C&C community guests have access to our secure online booking system with real time prices and availabilities.
Your property will be listed on C&C booking platform without any fee or commission.
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Our website instantly shows availability and best available price.
C&C customers no longer need to check each property on OTAs for price and availability. -
Our members can keep their own booking system.
We will just plug into it as long as it is compatible, and we have access to API codes. -
Members pay 0 commission on bookings generated on our website.
We are the only hospitality professional alliance offering this!
Operating mode
Our members’ interests are our main concern. We have no financial or speculative motivations. We are solely driven by a cooperative spirit.
From Our Members
Here is what our members say
We are really proud to be part of Charme & Caractère’s Luxury collection
Thierry Boisaubert
Hôtel Joyet de Maubec | France
C&C allows us to connect with other hotels owners around the world, it feels like we all belong to the same family.
Véronika Debise
Hôtel Spinaker | France
C&C has been with us since the very beginning of Villa Seren project; we like how closely supported we feel and how C&C is solely motivated by success of the alliance members.
Lenaig Lagasse
Hôtel Villa Seren | France
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