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Our strengths

Our solidarity-based alliance proudly claims its difference with other groups through its approach fully centered on its members in all of our communication and marketing actions.
Why

Join Charme & Caractère

Efficient

GLOBAL COMMERCIAL VISIBILITY
+ 700 hotels in 70 countries
+ 7,000,000 customers
State-of-the-art digital tools

Rewarding

SELECTIVE & QUALITATIVE BRANDING
Global quality level > 85%
750,000+ customer reviews
Reassuring brand for customers

Agile

REMAIN THE OWNER AT HOME
Direct booking without configuration
No rules (except quality score)
100% independent network

Fair

YOU DREAM IT? We make it
0% commission on bookings
Free and voluntary contribution
Respect for everyone’s resources

Simple

A HEALTHY AND BALANCED RELATIONSHIP
Total freedom – No contract
Commitment to shared values
Direct communication with the teams

Committed

SOLIDARITY AND RESPONSIBLE ECONOMY
Protection of natural and cultural heritage
Ecological footprint reductions
Responsible and inclusive social policy

Smart

SAVE MONEY
Central purchasing without obligation
Prestigious partners
Negotiation strength

Profitable

3 Types of client referrals
Customers carried by C&C
Clients shared between hotels
Direct clients with the Quality Seal

Collaborative

NEVER FEEL ALONE
Monthly meetings and gatherings.
Availability of our teams and experts
Commercial synergies

HOW DOES OUR ORGANIZATION WORK?

Joining C&C is like joining a gym club to feel better and get fitter.

We can’t just pay a small membership fee and expect someone to do the activities for us.

It doesn’t work that way. We come to find support, advice, methods, motivation, meetings and expert coaching. But you have to act yourself.

You can’t just be passive and wait. Jointly and in a very professional, but also friendly and cooperative atmosphere, that each one traces his route, at his own pace and according to his wishes, well surrounded and helped.

Joining C&C means joining a cooperative alliance that federates, respects and helps the world of independent hospitality.

Joining C&C means maintaining your total autonomy, but no longer being alone.

Joining C&C means benefiting from fully adapted marketing, commercial, technical and human support.

Jacques Barthélemy,
President of Charme et Caractère

TESTIMONIALS

Here is what our members say

We are really proud to be part of Charme & Caractère’s Luxury collection

Thierry Boisaubert

Hôtel Joyet de Maubec | France

C&C allows us to connect with other hotels owners around the world, it feels like we all belong to the same family.

Véronika Debise

Hôtel Spinaker | France

C&C has been with us since the very beginning of Villa Seren project; we like how closely supported we feel and how C&C is solely motivated by success of the alliance members.

Lenaig Lagasse

Hôtel Villa Seren | France

You want to join us?

It's so easy, with an online application in just a few clicks, an estimate of your baseline fee and a very quick response...
Join C&C

1st worldwide cooperative hospitality brand

Charme & Caractère represents about 700 hotels in more than 70 countries on 5 continents.

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C&C

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Contact

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Alliance

Charme & Caractère is a member of the Global Alliance of Private Hotels, the world’s largest network of private hotels, with over 700 hotels in more than 80 destinations.
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