Because the world is changing and customer expectations are evolving
Because the world is changing and customer expectations are evolving, we have decided, after several behavioral and marketing studies, to change the “Charme & Caractère Hotels” and “Charme & Caractère Luxury” collections
in Cosy Places by Charme & Caractère
in Cosy Places Luxe by Charme & Caractère
With this signature, we perpetuate our French roots and claim as such: Charm and Character.
We are enriching the collections of our alliance with names that will further mark the singular and warm spirit of our establishments.
We are also giving ourselves a name that is better adapted to international development and to the understanding of our current and future clients.
Our websites now allow our guests to know your availabilities and rates in real time.
Through the connection with our main partners like Thaïs, Siteminder or D-Edge, we can display these information.
Booking will be easier and faster, always connected to your booking engine and always without any commission.
These new collections and their logo will allow you to conquer more new customers and the brand to consolidate its reputation in France and abroad.
All the tests that have been carried out have underlined :
From now on, these catchphrases will replace the current collections and we are counting on your enthusiasm to update the logos on your communication supports.
To do this, you can download all the logos, their different versions and files on our intranet :
At the same time, we are pleased to provide an elegant 40×40 sign (at small additional charge) that will look great at the entrance or reception of your place.
Just send us an email to let us know if you want the version with a white or colored background ([email protected]).
You can also use the logos to create all the materials you need.
Our marketing team is at your disposal to accompany you in these stages ([email protected])
It is important to change the logo on your Internet site (with a link towards cosy-places.com or cosy-places-luxe.com) to incorporate this logo in your signature of mail, and in all your campaigns of e-mailings.
It is also fundamental to add the hashtag #cosyplaces or #cosyplacesluxe as well as that of our referent brand #charmecaractere
As we move into a cashless, touchless society, we realize that there are new physical boundaries when it comes to expressing appreciation for a job well done.
That’s why TipBrightly puts the power of consideration in people’s hands and on their cell phones.
Now, any guest wishing to tip your staff simply scans your QR code, enters any amount, and sends a memo and feedback – anonymously, from anywhere, at any time.
Elders, historians, and landscapers know it well, a tree is the perfect element to imbue identity and soul to a place, to bring people together.
To support our alliance development, Charme & Caractère is growing new branches, Cozy Places and Cozy Places Luxe.
Olive green, deep-blue and ocher are noble and natural tones revealing two trees with distinct roots from which spur two solid and organic trunks surmounted by welcoming foliage and a voluptuous cocoon symbolizing our two brands:
Cozy Places Luxe is a collection of incomparable hotels in sublime locations offering exceptional stays.
Cozy Places whose designation alone is enough to express all the warmth and charm of unique addresses with distinctive architecture, ambiance, interior design, service, with the outmost respect for people and environment, whatever the type of accommodation featured (boats, riads, hotels, country houses, villas, bed-and-breakfasts, etc.).
As a tribute to our French seminal hospitality, we kept “charme”, “caractère” and “luxe” in our branding and we associated them with “cozy” and “places”, two internationally established words.
On every continent, in 80 countries where our members are located, olive trees, redwood, banyan, oak, cypress, mango, and fir trees, just to name a few, evoke serenity, life and origins. Everywhere they are warm, lively, ecological, resilient, and authentic presences.
These values are ours and those of our 800 associated hoteliers: together, we are Cozy Places and Cozy Places Luxe.
We are counting on you to make this evolution a real opportunity to reinforce our notoriety and the image of all our addresses in the world.
president of Charme et Caractère