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Charme & Caractère

Pourquoi nous existons

Notre vision de l'Hospitalité

Nous rêvons d’une hôtellerie indépendante qui bénéficierait des outils des grands groupes, pour mieux se vendre, mieux se défendre et mieux vivre.

Nous rêvons que les voyageurs voient en nous le charme et la diversité du monde de l’hospitalité indépendante tout en y trouvant le sérieux, la garantie et les facilités des plus grandes marques.

Nous rêvons d’un système coopératif où les valeurs, la qualité, l’humain et l’engagement comptent plus que l’argent.

Nous rêvons de mettre l’humain et les émotions au centre de tout, dans un cocon éthique et responsable.

Nos missions

Faire une sélection rigoureuse de nos membres pour présenter un des plus beaux carnets d’adresses au monde

Garantir à nos clients les meilleurs tarifs disponibles, la meilleure qualité et un traitement privilégié lors de leur séjour

Organiser la coopération entre hôteliers et mettre à leur disposition tous les outils commerciaux nécessaires pour maximiser leur activité

Permettre à nos membres de ne payer que ce qu’ils estiment juste de nous verser. Il n’y a pas de contrat, pas de cotisation imposée.

S’engager et inciter nos membres au développement d’un tourisme durable.

Réunir les meilleurs experts indépendants pour accompagner nos membres avec pragmatisme et efficacité.

OUR CREDIBILITY ALSO DEPENDS ON:

A worldwide presence

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Customers around the world
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CHARME & CARACTÈRE : OUR FUNDAMENTALS

Our community’s credibility has been established through:

Gjosa

Gjosa

Unique and powerful water and energy saving solutions

TipBrightly

TipBrightly

Contactless and cashless tipping

ISTHIA

ISTHIA

One of the most renowned universities in the hospitality industry

Smartbox

Smartbox

the leader in gift sets becomes our partner

PREC SUIV
C&C’s STORY

A few dates:

Charme & Caractère started as a regional hotel owners’ association. In 2016 the members decided to get fully incorporated in order to develop and grow.

55 hotels in South of France

2016

200 hotels<br>in 40 countries

2017

500 hotels in 60 countries and 4 brands

2018

About 800 addresses in 80 countries and 6 brands

2020
PHILOSOPHY

C&C DNA

Human factor

Charm and character are words often used define appealing and alluring people; Charm and character also describe the most attractive homes and other life places. These two features also convey a distinctive feeling that do not usually occur with generic or mainstream approaches for human interactions and hospitality. Our hotels community is born from that idea, and we welcome professionals recognized and valued for thinking along these same lines.

Ethics

A truly ethical approach is needed both in environmental and human terms to offer unique stays and memorable experiences to their guests. Our cooperative alliance follows high ethical standards for its own operations and for those of its members.

Emotion

The charm and character of the hotels and restaurants in our community are the results of the work, skills, experience and personality of their owners; the distinctive atmosphere of these places will meet the expectations of discerning guests often looking for discoveries and emotions. Bringing visibility to all the talents and life stories of our members is one of our main purposes.
IMPLEMENTATION, MEANS AND RESSOURCES

Sustainable Development Innovations

Thanks to our teams’ constant technological watch we are able to create tools and offer the support needed for the development and resilience of hospitality businesses. By design our teams are pro-active in the face of rapid market changes. Self-questioning is more than ever a crucial quality that we choose to impose upon ourselves for the collective good.
  • 90% digital & human interactions (Websites, C&C App, Webinars, etc.): our response to rapid obsolescence and paper wastes.
  • 10% non-digital objects and media: only the strict necessary

The Best of Digital Marketing

Websites

We provide development solutions for our members and brands with tailored high-performance, scalable websites suitable for all media, platforms and browsers (computers, mobiles, tablets). We accompany our community’s digital evolution through an attractive offer adapted to all sizes and specifics.

App

We have developed a proprietary app (Apple and Android) to communicate about our brands and hotels to communicate. It’s also a great resource to interact with our members teams and partners and to engage guests and customers interactions. Our App is also the origin and base of C & C loyalty program. A unique and innovative approach.

Newsletter &
social media

We have fair and ethical solutions to help our members communicate with their customers and partners and share C&C guests while each member maintains control over its own contacts.

Webinars

For even more flexibility, easiness and responsiveness, our teams periodically design and host webinars on specific topics focusing on the current main concerns of hospitality actors. Our goal is for you to remain free, independent and unique.

All of these tools are presented in more detail throughout this website.
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En savoir plus
RESA EN LIGNE

Agile, une révolution dans l'environnement des hôteliers

Nous offrons à nos clients un système de réservation online avec les prix et les disponibilités en temps réel.
Nous vous offrons ce système de réservation online sans aucune commission.

  • Affichage sur notre site internet de la disponibilité et du premier prix disponible.
    Nos clients n'ont plus à aller sur les OTAs pour avoir tous nos tarifs en temps réél
  • Vous pouvez conserver votre Booking Engine et nous nous connectons à lui.
    Sous réserve qu'il soit référencé chez nous ou en lui demandant les codes API
  • Vous ne payez aucune commission sur les réservations.
    Nous sommes les seuls à proposer cela !
OUR ORIGINALITY

Operating mode

Our members’ interests are our main concern. We have no financial or speculative motivations. We are solely driven by a cooperative spirit.
Marketing direct vers nos hôtels 80 %
Frais de fonctionnements 20 %
Credits

From Our Members

We are proud of the international recognition given to our brand which is a guarantee of quality for the establishments that join us.
Press
TESTIMONIALS

Here is what our members say

We are really proud to be part of Charme & Caractère’s Luxury collection

Thierry Boisaubert

Hôtel Joyet de Maubec | France

C&C allows us to connect with other hotels owners around the world, it feels like we all belong to the same family.

Véronika Debise

Hôtel Spinaker | France

C&C has been with us since the very beginning of Villa Seren project; we like how closely supported we feel and how C&C is solely motivated by success of the alliance members.

Lenaig Lagasse

Hôtel Villa Seren | France

You want to join us?

It's so easy, with an online application in just a few clicks, an estimate of your baseline fee and a very quick response...
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  • General information :
    [email protected]
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ALLIANCE

Our Brands

Feel at home and discover others

Cosy Places
cosy-places.com

Another beautiful
vision of luxury

Cosy Places Luxe
cosy-places-luxe.com

The coolest and most ethical collection of hostels

Générations XYZ
hostels-generations.xyz
Charme & Caractère

Charme & Caractère

Le site internet de Charme & Caractère (charme-caractere.com) devient celui de Cosy Places (cosy-places.com)

Charme & Caractère Luxury

Charme & Caractère Luxury

Le site internet de Charme & Caractère Luxury (charme-caractere.luxury) devient celui de Cosy Places Luxe (cosy-places-luxe.com)

1st worldwide cooperative hospitality brand

Charme & Caractère represents about 700 hotels in more than 70 countries on 5 continents.

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C&C

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Alliance

Charme & Caractère is a member of the Global Alliance of Private Hotels, the world’s largest network of private hotels, with over 700 hotels in more than 80 destinations.
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